For several years, I have worked with multiple Zerorez Carpet Cleaning locations across the country. My responsibilities would be to create monthly designs that could be applied to multiple ad platforms. These platforms ranged from print ads, digital ads, social (organic and paid ads), and billboards. Each base would have specific offers and services that need to accounted for while keeping in mind the key messaging for each platform. For example, billboards and social ads needed to be concise and to the point, where print ads could expand further on messaging. It was key to apply the same design assets to all platforms for the month to ensure brand and campaign recognition. Below is a sample of some of the work created for Zerorez.