Dry Fly Specialty Release

Providing the opportunity for liquor stores and breweries to have their own Whiskey, Dry Fly wanted a label that fit within their current branding, but offered a classic and rustic look. This was achieved by a simple illustration featuring a barrel cellar while using a more modern and industrial font, paired with their iconic vibrant red. The fly logo was also overlaid onto the type to offer dimension to the label.

Addy’s Designer’s Chair Award 2021